ONE Esports: Thailand ranks top in Southeast Asia’s gaming and esports market with 32 million gamers
Carlos Alimurung, CEO of ONE Esports, talks Thailand’s enormous potential for esports at Cyberport’s Digital Entertainment Leadership Forum 2021.
Cyberport Hong Kong invites Carlos Alimurung, CEO of ONE Esports, to open their signature Digital Entertainment Leadership Forum (DELF) 2021 with a panel discussion on content creation and streaming without limits this December 2021. He highlights Thailand and Southeast Asia’s potential in esports, especially in mobile games and through the growth of female fans.
Mr Alimurung, shares a report by Newzoo showing that 95% of gamers in Thailand’s urban online population are on mobile. And overall, Southeast Asia’s gamers are largely playing on mobile with 6 times more than its North American and European counterparts.
As the Thailand government officially recognizes esports as a professional sport, with the Arena of Valor and PUBG prove to be the top gaming titles played and watched locally, it can be observed that the market will become more competitive. And triple-A game developers will eventually enter the mobile games market, increasing chances for brands to get involved.
Proven by ONE Esports, their Dota 2 Singapore Major becomes the third most watched Dota 2 Major in history, generating 274m total views and 1.1m peak concurrent views at the height of the pandemic. Key players in their tournament’s success were world-class partnerships including Foodpanda, Netflix, Shopee, Tinder, TikTok, and TUMI.
“I believe that traditional sports can learn from esports,” says Mr Alimurung. “Professional esports athletes can build authentic and relationships with their fans through social media on mobile devices”. ONE Esports taps into the ONE Championship’s enormous fanbase with reach of over 400 million fans globally.
In recent years, the gaming industry also sees female fans as one of the fastest growing segments in esports, accounting for 49% of the market in Southeast Asia. The widespread adoption of mobile phone also contributes to the rise of new players and enables easier access to gaming content and video streaming.
Most recently, the ONE Esports Mobile Legends Pro League Invitational sponsored by FWD Insurance, McDonald’s, and Secretlab, garnered 87M total views and 1.7M peak concurrent viewers, both a 140% increase from last year. “The global pandemic not only accelerated the growth of esports, but also changed the psychology of many marketers who saw this period as an opportunity to pilot and experience new things,” says Mr Alimurung.